Scope of Services
Full-Service Amazon Growth Partnership
Prepared For Doing Well
50+
Brands Managed
$50M+
Revenue Generated
2026
AI & AMC-First Approach
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Prepared For Doing Well
The brands winning today aren't doing what worked in 2024. Six macro shifts are reshaping every Amazon business — and your strategy needs to account for all of them.
Rufus AI now mediates product discovery — showing 5 products, not 50. COSMO's semantic graph reads intent, not keywords. And when ChatGPT or Perplexity recommends a product, conversion runs 15-20x higher than traditional ads. Listings must be optimized for machines, not just humans.
42% of Amazon sales now come from external media — TikTok, YouTube, Meta. For every 1M organic social views, brands see ~$16K in Amazon halo sales. For a brand with Sean O'Malley's reach, this is the single biggest lever on the platform. Amazon is the harvest channel — external demand is the engine.
62% of Amazon's Page 1 is now paid placements. AMC audiences can target Sponsored Products — the biggest advertising shift of 2026. 90% of sellers have never touched AMC. Agencies without it are flying blind.
A 3.5% FBA fuel surcharge (April 17, 2026), new price-bracket fees, and rising AWD storage costs are squeezing every seller. Brands not actively managing margins are losing money on profitable-looking sales.
Amazon launched AI audio Q&A, "Help me decide," and "Interests" features. Listings need complete, structured data — not just nice copy. Incomplete listings get buried by Rufus and ignored by ChatGPT.
FBA prep services ended January 1. Commingling ended March 31. Improperly prepped inventory gets rejected at your expense. The operational bar for selling on Amazon has never been higher.
This is what Amerify is built to solve. Our scope is designed around these six realities — not a generic task list from 2022. Every service below exists because a specific 2026 challenge demands it.
Every service exists because a specific 2026 challenge demands it. Here's the full scope across five integrated pillars.
Our X-Factor: Organic + External Demand. We build sustainable organic growth that compounds — and we measure the halo effect from your social and DTC channels into Amazon. If your agency has managed your account for a year and your organic-to-paid ratio hasn't improved, they're running a treadmill. We measure this monthly and hold ourselves accountable.
Outcomes from sports nutrition and supplement brands we manage.
In month one with Amerify, grew revenue from $677K to $747K while increasing net profit margins from 28.52% to 36.21%. TACoS dropped from 20.92% to 15.25% — more profit, less waste.
Took a highly competitive generic keyword with 690,000+ monthly searches from completely unranked to Page 1, position #5. Top 10 search terms grew from 47 to 62 and top 50 search terms from 59 to 129.
Ran a main image A/B test for a supplement brand that boosted click-through rate from 0.99% to 1.10% and conversion rate from 21.23% to 24.27% — driving a 26.54% sales increase in just 14 days.
There are hundreds of Amazon agencies. Here's why the brands that switch to us don't leave.
Most agencies grow your ad spend and call it growth. We track organic-to-paid ratio every month and hold ourselves accountable to improving it. If that ratio isn't moving after 6 months, something is wrong — and we'll tell you first.
90% of Amazon sellers have never touched Amazon Marketing Cloud. We use it daily — for audience creation, purchase-path analysis, and cross-channel attribution. We also optimize for Rufus, ChatGPT, and Perplexity citations. This is 2026, not 2022.
We don't just manage your Amazon ads — we measure the halo effect from your social, DTC, and influencer channels into Amazon. For a brand like Doing Well, this is the difference between a $200K/mo channel and a $500K/mo channel.
Your team talks to our team directly on Slack — not through a ticketing system, not through an account coordinator who doesn't know your business. Bi-weekly strategy calls, daily monitoring, and a response time that matches the speed your brand operates at.
Clear communication, real-time dashboards, and a defined roadmap from day one.
| Deliverable | Frequency |
|---|---|
| Account Health & Customer Support | Daily |
| PPC Optimization & Restock Forecasting | Weekly |
| Performance Dashboard Snapshots | Weekly |
| Strategic Consulting Calls | Bi-weekly |
| Performance Reports & Organic/Paid Analysis | Monthly |
| Slack Communication | Always On |
Account access, brand audit, competitive analysis, Rufus/AI readiness assessment. Campaign architecture, AMC audience setup, AI search optimization plan. Critical: we map the 7/30/90/180-day honeymoon windows — Amazon judges new listings in four time brackets. Miss week one and your 180-day bucket is broken for good.
Listings go live only when FBA distribution is nationwide (not at first acceptance). Campaigns activated, AI-optimized content deployed, Brand Store launched, halo effect tracking from O'Malley's social channels active. Every honeymoon window protected.
Performance review, organic-to-paid ratio trending, external demand attribution. Then: Subscribe & Save growth, Creator Connections campaigns, DSP scaling, and marketplace expansion.
To hit the ground running, we'll need the following during onboarding:
Ad accounts, creative, data — it's all yours. Always.
Real-time dashboard. Outcomes, not vanity metrics.
We earn your business every month. Flexible terms.
Tailored to Doing Well's stage and growth goals. We'll finalize the exact structure on our strategy call.
$3,000/month
Month-to-month. Cancel anytime. No hidden fees, no surprise add-ons.
Ad spend is separate and managed transparently.